AI Shopping Assistant for B2B E-commerce | TRIMIT

AI Shopping Assistant for Business Central B2B E-commerce

A furniture buyer asking an AI shopping assistant in a B2B webshop for dining chairs by material and intended use.

Part of the TRIMIT E-commerce Series

Built for companies using Microsoft Dynamics 365 Business Central with large or detailed assortments, where buyers and sales agents spend too much time searching for products and answers.

The AI shopping assistant in TRIMIT E-commerce lets B2B buyers and sales agents find products and get answers by asking in their own words.

Instead of item numbers or exact product names, users describe what they need, for example by material, style, color, season, category, or intended use, and the assistant suggests matching products from your catalog.

The assistant also answers product questions, compares products, and answers questions about deliveries, returns, and policies based on knowledge base documents you upload.

It is available in both the B2B webshop and the Sales Agent portal, and administrators control what information it can use in each.

Talk to your local Expert

How It Works

Search in natural language
Users describe what they are looking for, such as "oak dining chairs suitable for contract use" or "navy knitwear for the autumn collection", and get matching products from the catalog.
No item numbers needed
The assistant finds products by attributes such as product name, style, color, material, season, category, or intended use.
Product questions and comparisons
Ask about product details or compare products from the catalog side by side in the conversation.
Answers from your knowledge base
Upload documents about deliveries, returns, policies, and other business topics, and the assistant uses them to answer questions.
B2B webshop and Sales Agent portal
Buyers use the assistant for self-service. Sales agents use it to find products and answers quickly, for example during a customer meeting.
Settings per portal
Administrators switch the assistant on or off for each portal, give it your own name, and choose which pages, folders, and knowledge base files it can use.

AI Assistant or Classic Search?

The AI shopping assistant does not replace search, filters, and navigation in the webshop. It covers the situations where they fall short.

Classic search works well when users know exactly what they want and how it is named. Filters and menus work well when users browse a category.

The AI assistant helps when users know what they need but not what it is called: a combination of material, use, style, and season that does not match a single search term or filter.

The AI shopping assistant is a good fit when you need to:

Help buyers find products in large assortments without item numbers
Reduce questions to sales and customer service about products, deliveries, and returns
Give sales agents fast product answers in customer meetings
Make product knowledge available outside opening hours
Control which information is used in each portal

Good to know:

The assistant does not answer questions about prices or technical support
Answer quality depends on the quality of your product data and knowledge base content
The assistant must be set up with the relevant product and knowledge base data before use

Why It Matters

B2B buyers rarely search the way a catalog is structured. A furniture retailer looks for "a durable lounge chair in a light fabric for a hotel lobby", not an item number. A fashion buyer looks for "lightweight outerwear in neutral colors for spring", not a style code.
When the webshop cannot answer that kind of request, buyers call or email the sales team, or order from what they already know. Products are overlooked, and questions about deliveries and returns end up in someone's inbox.
Sales agents face the same problem in customer meetings, where they need the right product and the right answer immediately.
The AI shopping assistant closes that gap by combining your product catalog and your company knowledge in one conversation, inside the B2B webshop and the Sales Agent portal.

See It in Action

A buyer opens the assistant in the B2B webshop and asks for oak dining chairs suitable for contract use. The assistant suggests matching products, compares two of them, and answers a question about delivery times from the knowledge base. The buyer opens the product and adds it to the basket.
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What is the AI shopping assistant in TRIMIT E-commerce?

The AI shopping assistant lets users of the TRIMIT B2B webshop and Sales Agent portal find products and get answers in natural language. It uses your product catalog from Microsoft Dynamics 365 Business Central and the knowledge base documents you upload.

Can B2B buyers find products without item numbers?

Yes. Buyers can describe what they need by product name, style, color, material, season, category, or intended use, and the AI shopping assistant suggests matching products.

What questions can the AI shopping assistant answer?

The assistant answers product questions, compares catalog products, and answers questions about topics covered in your knowledge base, such as deliveries, returns, and policies. It does not answer questions about prices or technical support.

Can sales agents use the AI shopping assistant?

Yes. The assistant is available in both the B2B webshop and the Sales Agent portal, and can be configured separately for each.

Can I control what information the AI shopping assistant uses?

Yes. Administrators choose which pages, folders, and knowledge base files the assistant can use in each portal. Content that is not included is not used in answers.

Does the AI shopping assistant work for furniture as well as fashion?

Yes. The assistant works with your own product catalog, so it supports any assortment, including furniture and interior, fashion and apparel, and configurable products.

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